Staff Profile
G. Larry Rice, Broker, CCIM / Managing Director
Since 1986, G. Larry Rice has managed a diverse portfolio of commercial retail shopping centers and office buildings, including over 400,000 square feet of retail shopping centers and over 130,000 square feet of office space. He is most active in the brokerage, leasing, and management of commercial real estate properties located in West, North and Central Texas regions.
Larry has a reputation for providing tailored asset analyses, physical plant inspections and assessments, leasing plans, and marketing strategies that compete favorably with firms which try to use more generic, mass marketing techniques to solve difficult real estate problems has attributed to its distinction as a truly hands-on, fully capable real estate firm. This approach enables The Rice Group, Inc. to compete with much older and larger multi-layered real estate companies. Utilizing the efficiency of a smaller organization and a more flexible management style, The Rice Group, Inc. has established a loyal clientele that includes lending institutions, corporations, and investors.
Our abilities to successfully find buyers/tenants, negotiate mutually acceptable contracts, and resolve all of the issues that arise prior to closing have resulted in exceptional growth for our company in sales and reputation.